Precision Agriculture in rice production-grower experience and insights
Precision agriculture (PA) is a broad term used to describe the rapidly developing practices using spatial technologies to measure and strategically manage farming systems from the whole farm to within paddock perspective. The ultimate aim is to deliver economic, management and environmental bene ts.
PA provides farmers with enormous (and sometimes overwhelming quantities) of information which enables them to:
• build up a record of their farm;
• improve decision-making;
• target farm input use and improve ef cacy; • foster greater traceability; and
• enhance marketing of farm products.
Precision Agriculture, July 2014